Advantages of Using Promotional Products to Market Your Business
There are tons of opportunities for a business to be unique from its competitors, and among these tactics is the use of promotional items. Giving away free, branded items to consumers – think caps or paper weights with your logo on them – can indeed work to keep you in people’s consciousness as they use these items on everyday.
If you’re looking for the specific advantages of adding promotional products to your marketing mix, here are the top five:
Stronger Brand Recognition
One goal common to all types of businesses – no matter the size – is brand recognition. How do you get your brand noticed among the competition, and more importantly, how do you remain in your customers’ and prospective customers’ minds? Customize something they use on a constant basis!
Wide Reach, Low Cost
With a limited marketing budget, it can be hard to determine how your resources should be spent while you try to reach all your goals. Promotional products give you big value for your money, considering they are inexpensive yet deliver a significant, lasting impact. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Business cards will never go defunct, but promotional products provide an alternative way of showcasing your contact details. Rather than just leaving your business card with a customer or prospective customer, you can leave the card plus one of your promotional items. For example, if you sell books, give your customers a branded mug with each purchase. Whenever they use that mug, you will enter their mind, and that is good for business.
When marketing your business, you have to understand the importance of repeat exposure. How do you maintain consistent visibility for your business without spending too much money? Easy. Just think about the things your customers will want to have around. We go back to mugs, pens, post-it notes and other day-to-day items that carry your logo.
Variety in Marketing
How do you describe your marketing portfolio? If you had to choose between eating the same pizza for dinner twice a week, or eating a different dinner each week, which would you go for? Obviously, as with most people, you’ll probably go for variety.
It’s the same with marketing a business. It’s important to have consistent marketing items, but when it comes to branding, branding also counts. As long as your logo is there, you can give out different products that are useful to consumers. Of course, you also need to pick top quality products, or it will reflect poorly on your business.